You won’t find a better definition of entrepreneur than Craig Jones. He’s ambitious and driven, and when he asked for help branding his new business venture, I couldn’t say no. He came to me with a logo and a list of needs. We talked through his goals, his vision for the business, and most importantly, the image he wanted his clients to see and trust.
Polished. Professional. Integrity. Hometowns values. Those words shaped all the pieces of his branding strategy. We started with his website, creating a strong central location of information. Go ahead, check it out.
From there, we worked on developing collateral he’d need specific to his business as a real estate broker: yard signs, business cards, polos, etc. Every piece consistent.
The last step was Facebook. We kick-started his page with engaging content and worked on building his following. I tease him that he’s a local celebrity, so it didn’t take long for his followers to jump on board. You can follow him, too.
Congratulations, Craig, on this awesome business opportunity! You’re looking sharp, and you’re ready to keep conquering the real estate world.